The secret behind Toyota's success

Toyota had humble beginnings with us in the mid-60s. Over the next decade it continued its tireless work offering more vehicles and through the 80s and 90s it really established itself as a respectable brand. In fact, its products have shown such reliability that many buyers have tried and adopted them.

And once you taste the Toyota recipe, you come back to it because it saves us money in the long run. Why ? Because all the models it sells offer incredible value.

This is why every Toyota product is popular with the public today. This is also why the interest rates of the models offered are often higher. Because they are so popular, the company doesn't have to go through tempting promotions to convince buyers. When any product never stays on the shelf for long, it is rarely found offered at a discount.

In fact, one should be wary of promotions that are too good to be true; they are often hiding something. As for the price you'll pay for a Toyota vehicle, whether it's buying or leasing, you should know that you are going to come out on top anyway. Here's why.

Reliability

Who doesn't want to own a reliable vehicle? Nobody. With a Toyota model, this is a guarantee that the manufacturer offers you. And when we talk about reliability, of course, we have to assume that maintenance costs are lower in the long run, simply because we spend less time in the repair shop.

Resale value

Because of their reliability and low cost of ownership, Toyota models retain better resale value. Consequently, when leasing, we benefit from more attractive monthly payments, because the difference between the sale price and that of the residual value is smaller. Then, if you buy, when you decide to sell your vehicle, you get more for it on the market, because the person who is going to be interested in it knows in advance that they are going to get a good deal and a reliable vehicle.

As you can see, it is a set of interrelated factors that make Toyota products so popular and explain why most Toyota models are leading their segment in terms of sales, and why the Toyota RAV4 is the best-selling SUV in Canada.