The Unstoppable 2024 Toyota Tacoma: 5 Reasons It's Built for Canadian Adventures

For over a decade, the Toyota Tacoma has reigned as Canada's top-selling mid-size pickup truck. Now, the all-new 2024 model is raising the bar even higher with incredible off-road capabilities and modern tech that make it the ultimate adventure companion. Here are five reasons why the redesigned Tacoma is poised to continue its dominance:

1. A Powerhouse Engine 

Under the hood, the 2024 Tacoma packs a serious punch. Most trims feature Toyota's new i-FORCE 2.4L Turbo engine generating a robust 278 horsepower and 317 lb-ft of torque. For even more capability, select models offer the i-FORCE MAX hybrid powertrain — a class-exclusive producing a massive 326 hp and 465 lb-ft of torque. With this kind of power on tap, tackling rugged Canadian terrain is a breeze.

2. Unmatched Off-Road Prowess

The Tacoma has been redesigned from the ground up to elevate its legendary off-roading skills. For the first time, it rides on a high-strength boxed steel ladder frame shared with Toyota's full-size trucks. Each trim also receives unique suspension tuning tailored to its intended purpose — from the TRD Off-Road's Bilstein shocks to the TRD Pro's advanced FOX internal bypass setup. A new coil spring rear suspension improves articulation and ride quality on and off the beaten path.

3. A Time-Tested Workhorse

While packed with cutting-edge features, the 2024 Tacoma maintains Toyota's reputation for outstanding quality, durability and reliability that's kept it at the top for over 10 years. Clever engineering like an available locking rear differential, Multi-Terrain Select system and underbody skid plates allow it to traverse the toughest Canadian landscapes. With a maximum 6,400 lb towing capacity and 1,710 lb payload, it's also a supremely capable workmate.   

4. Conquer Any Terrain

From icy Northern trails to sun-baked desert paths, the Tacoma is purpose-built to handle it all. Features like an available stabilizer bar disconnect for increased articulation, Downhill Assist Control, and Crawl Control low-speed cruise control help it navigate even the most challenging environments. An available Multi-Terrain Monitor provides a 360-degree view on the massive 14-inch touchscreen to spot obstacles. And for added confidence, the Tacoma offers generous approach, departure and breakover angles.

5. Premium Tech and Amenities  

While focused on capability, Toyota hasn't skimped on modern comforts and tech inside the 2024 Tacoma's cabin. In addition to the available 14-inch touchscreen with wireless Apple CarPlay and Android Auto, an available JBL audio system with a waterproof portable speaker brings great sound on and off the trail. A digital key, wireless charging pad and up to a 2,400W power outlet keep you connected. Toyota's new TSS 3.0 suite of active safety features is standard as well.

With its potent powertrain options, extreme off-road capability, proven durability and cutting-edge tech, the 2024 Toyota Tacoma is truly in a class of its own. It's ready to help Canadian adventurers go further and explore harder than ever before.