Why is the 2023 Toyota Tacoma so popular?

The 2023 Toyota Tacoma is the latest model-year in what is one of the most popular and reputable midsize trucks in the automotive industry. To say that the Tacoma is a legend would not be far-fetched and Toyota's small truck has been a staple on Ontario roads for decades. That popularity is not by coincidence and the Tacoma continues to reinvent itself with more technology and features that deliver exactly what Canadian small truck buyers are looking for. Here we take a look at a few reasons that may explain why the Toyota Tacoma is so popular and why the 2023 Tacoma might just be the perfect truck for you.

Unwavering reliability

It is not rare to see Tacoma models from 15 or 20 years ago on the road and many of these models have over 200,000 km. The Toyota Tacoma is a truck that you can buy with full confidence, knowing it will last as long as you want it to. It is also rugged and durable, and can handle anything you throw at it from wood and furniture in the back to the most difficult off-road trails. The 3.5-litre V-6 engine with direct injection found under the hood has proven its long-term reliability and it will never let you down. 

Impressive towing capability 

As mentioned previously, the 2023 Toyota Tacoma comes with a rugged V-6 engine which delivers 278 hp with 265 pound-feet of torque.

A six-speed manual is offered while most other versions get a six-speed automatic. Towing capability is rated at nearly 3,000 kg, giving you around 6,500 pounds of capability. Anyone who has ever towed with a Toyota Tacoma will tell you that it's not just the maximum rating that is impressive, it is how the truck behaves when towing. Even when towing near the limit, the Tacoma is sturdy as a rock and gets the job done with supreme confidence.

Multiple versions

The 2023 Toyota Tacoma is the only truck that can claim to offer as much if not more versions than a full-size truck. Most automakers provide only a few versions of their midsize pickup, but the Tacoma is available in six different trims with two different available cabs, Access cab or Double cab.

Every model features a 4x4 drivetrain and there are also multiple different packages in the different trims. Finding the perfect Toyota Tacoma for you and your needs is never difficult. There are different TRD versions as well for those who want to explore the backcountry, but the Tacoma also gives you advanced connectivity and safety technologies including the full suite of Toyota Safety Sense active driver assistance technologies. Give us a call today to learn more about the impressive 2023 Toyota Tacoma.